How to Become an Employer of Choice

by Danielle Foster

The term “employer of choice” might have become another business buzzword, but it represents a shift in power where candidates are now in the driving seat in terms of where they work. To attract and retain talent, it is important to establish a company as a go-to destination for the skilled workers that drive your business.

  1. Create Your Own Company Culture
    According to Investopedia.com corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. In other words, a company’s culture is its identity. Building a strong culture takes time and commitment but is arguably one of the most important steps in becoming an employer of choice. If you want to recruit, hire, onboard and retain top talent, they’ll most likely be looking at what everyday life inside the company will look like.
  2. Define What Type of Person You are Trying to Recruit

“Employer of choice” to whom? Determine the people you want working for you. Tech geniuses? Creative thinkers? Idealists? Defining the type of talent, you want to attract is the first step.

  1. Identify the Perks and Benefits That Attract and Retain Your Ideal Employee
    Identify what your ideal employees value in benefits and in culture. Ask. Listen. Then be prepared to change it up.
  2. Inspire from the top down

Leaders matter! Leadership should provide a clear vision and treat employees as valuable team assets. When leadership presents themselves as confident and well-informed, employees can communicate with them more easily. Employees will also know how to fulfill and exceed expectations.

  1. Offer interesting and challenging work

Ensuring that the work is challenging from initial onboarding throughout employment will help employees stay engaged. You want the work to be difficult enough, without burning them out. Define a clear job description so that the job is straight forward, but not easy. Allow room for growth!

Employers of choice attract and retain some of the best talent. Getting there, on the other hand, requires an honest look at the organizations’ strengths and weaknesses. It can be a difficult process, but by putting in the work your organization could be an employer of choice. Remember, the first step is identifying your ideal employees and finding out what is most important to them.

Artizen Staffing has an ensemble of tools to help find the perfect candidates for your company. We pre-screen and interview all our candidates to evaluate skills, define career objectives, and verify professional and personal references. This guarantees we recruit only those applicants who meet our clients’ highest standards. Please contact us today so we can help you find the best candidates for you.